Ever since Michael Chabon's "The Amazing Adventures of Kavilier & Clay" mainstream publishers have released a slew of books (see:"Men of Tomorrow") chronicling the rough and tumble world of the nascent New York funny book business. Scrappy Jews like L.E.S. brawler Jack Kirby, Will Eisner and Harvey Kurtzman were the (now) marquee names driving the creative side of the biz but behind-the-scenes were crazy bastards like porn publisher turned DC/National head Harry Donnenfeld and M.C. Gaines, the father of Mad magazine's reluctant honcho Bill Gaines. Like the cutthroat competitors of the nearby rag trade, comic book biz was all about ripping off anything and anybody that looked like a winner and doing it cheaper and quicker to boot.A bit of debunking the standard Bill Gaines' story is the centerpiece. Any comic history fan knows the story of the EC comics empire collapsing (Mad magazine being the sole survivor) under the specious social science of Fredric Wertham's book "Seduction of the Innocent" - and how Gaines famously melted down on live television while trying to defend his gory and gorgeous line of sleazy horror books. You may already know the story but it's seldom visited in the kind of calm detail found here. Wertham was a quack looking to sell a book on the evils of comics while Gaines has always been portrayed as something of a white knight by comic book fans. Hajdu's version spins away from the usual canon. Gaines isn't exactly made out to be a bad guy but Hajdu doesn't buy the martyr stuff either. He acknowledges the artistry of the EC books but seems close to siding with Wertham that Gaines really was something of a sleaze monger. Well, of course he was. But they were some damn fine, sleazy comic books.
Apparently, this book is the impetus behind John Landis' intentions to make a movie out of Gaines' life story (starring Seth Rogen if you believe the digital internets.) This book would be the best primary source for such a tale.
Very cool cover by Charles Burns too.
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